Analysis is the process of transforming the vast amounts of data into customer insights and valuable information to drive strategy and aid business decision making.
Kinsight analysts are skilled in a wide range of statistical and data mining techniques including
- Predictive Model Building
- Survival and Customer Lifetime Value
This is achieved using statistical and machine learning methods that are the most suitable for the problem and data available. The output is easy to understand facts, key figures and in some situations tools that can be used on an on-going basis for your marketing activities.